Electronic Product Design
Wetronome Global Distribution Deal
Monday, 10 March 2008 08:35
swimmer
Atamo has reached a deal for its juggernaut first product, the Wetronome. Introduced in May 1994, the athletic pacing device has sales around the globe, including elite swim squads such as the Australian national team in lead up to the Athens Olympics, Singapore international schools, and the Canadian team at the last Commonwealth Games. Atamo will continue to manufacture the product, but all distribution and promotion will now be handled by Swim Smooth, with organisations in the UK, Canada, the US, and Australia.

See the press release at the Wetronome website.

 

Case Study

Case Study - Next Generation Business feasibility

Our client is a public company listed on the Singapore exchange, with a presence throughout mainland China and SE Asia. They called on us to determine how to provide parts of the emerging telecommunications infrastructure.singapore

Services provided

An intensive investigation involving all Atamo principals looked at the feasibility of creating a new product for China's all-digital, all-IP next generation network. This included product development estimates and cost to manufacture, and the way to stage the requirements over a number of releases (a "product rollout").

We delivered:

  • A comprehensive requirements specification, indicating release version against each statement
  • A project plan, including resources required and timing of the phases
  • A recommended course of action as an input to their business strategy

Benefits to our client

Although this client is best of breed in network systems, they are light on developing new products of this magnitude. The Atamo team's experience in telecoms allowed us to assess the task from many angles: capacity, manufacturability, ability to manage the device, pricing, and competitive offerings. In return Atamo gained an appreciation for the new infrastructure being built, and the state-of-the-art that will emerge in China this decade.

Assignment charges

Atamo provided these services at a fixed price. The cost of meetings with the client in Singapore was split between the two companies.

What We Deliver

Results 20 years of products to market, and counting.
Reliability The products we make must operate in the harshest conditions.
Quality We are currently on target for ISO 9001 certification this year.

Affiliations

ESA Atamo is a Commonwealth Government Endorsed Supplier. Click here to read more.

Atamo has a full network of companies to take you from design to manufacturing.

Contact Us

Phone: +61 8 9378 4252
email:info @ atamo.com.au

21 River Road
Bayswater
Western Australia 6053
AUSTRALIA

Copyright © 2010 Atamo Pty Ltd.
Atamo and Wetronome are registered trademarks of Atamo Pty Ltd. All rights reserved.