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You successfully sell your product directly to customers, but your company
will remain stifled for growth until you solve the distribution problem. What do you need to do to make a sales partnership work after an agreement is signed? Learn how to use pricing and discount structures appropriate for a channel as another effective tool to profitability.
| Understand why sales partners do or do not embrace particular technologies or products. Understand your potential channel's motivation to sell your product. 1. We begin by understanding your current sales and marketing capability to support indirect distribution channels. 2. We help you implement a distribution strategy: developing the value proposition for channels; identifying, recruiting and training them. We distill and package the information needed by partners to make sales independently of your in-house sales team. | Warning Signs of a Distribution Problem - Most sales in your home state
- A sales "gun" outperforms all others
- New sales recruits often fail
- Competitors seem to get the easy sales
- Distributors you do sign up don't sell
Together, these signs say "high involvement sale". | |
Routes to Market helps you break existing sales growth limits.
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