Atamo Technology Management and Design - Product Management Service

Your product has many features, but your sales force

claims to need more features and deeper discounts to close deals.

Product management is primarily about good discipline and process; just like most other areas of business.

Done well it requires:

Matching product features to clearly defined target customers and applications
A deep understanding of the compelling reasons for customers to buy the product
A well-structured price list with formal discount policy
Sales training that matches features, applications, target customers, value propositions and prices to sales team responsibilities.
Collateral & support documentation

We begin by gaining a thorough understanding of your product, your engineering, sales and marketing infrastructure, your markets and competitors.

We then develop a Product Management plan that suits your circumstances, your industry and your in-house capabilities.

We implement the plan, preparing documentation, training materials, and systems you need to bring order to your product management task.
Naturally we work with you and your team making sure the new product management discipline becomes an accepted part of your business processes.

What is Product Management?
Other Product Management articles

Product Management focuses on creating a product management process discipline for your business. It eliminates ad-hoc decision making and gives you the capacity to run your business to a strategic plan.

Product Management focuses your sales and engineering effort for profitable sales growth.

Contact Atamo for a no-obligation, free consultation.