Electronic Product Design
Routes to Market

You successfully sell your product directly to customers, but your company
will remain stifled for growth until you solve the distribution problem.

What do you need to do to make a sales partnership work after an agreement is signed?

Learn how to use pricing and discount structures appropriate for a channel as another effective tool to profitability.

compass

Understand why sales partners do or do not embrace particular technologies or products. Understand your potential channel's motivation to sell your product.

1. We begin by understanding your current sales and marketing capability to support indirect distribution channels.

2. We help you implement a distribution strategy: developing the value proposition for channels; identifying, recruiting and training them.

We distill and package the information needed by partners to make sales independently of your in-house sales team.

 

Warning Signs of a Distribution Problem

  • Most sales in your home state
  • A sales "gun" outperforms all others
  • New sales recruits often fail
  • Competitors seem to get the easy sales
  • Distributors you do sign up don't sell

Together, these signs say "high involvement sale".

 

Routes to Market helps you break existing sales growth limits.

 

Case Study

Case Study - Government IP

In September 2004 Atamo began a very interesting project: helping a large agency of a WA State Government Department to prepare several packages of intellectual property for sale to commercial interests. Besides the usual weighty aspects of technology transfer the Department is embarking on a road less travelled; being a provider of IP to the private sector, rather than acquiring it from that sector.contract

The usual mechanisms in government are for procurement, via the State Supply Commission. The Department is seeking to commercialise projects begun in-house but with potential benefits elsewhere.

Atamo found the IP owners in the agency professional and knowledgeable, but understandably unsure on how to proceed with the commercialisation project. We worked with the management group to help resolve the potential conflicts between achieving the best potential return, while maintaining probity and minimising risk.

The work resulted in a number of follow-on projects over a span of a few years, where we delved into intellectual property issues for employees also involved in research, and helped with new rules of engagement with universities and independent research institutions (IRIs).

Services provided

Our task included review and input for the Request for Proposal to potential acquirers. A follow-on project involved seeking out prospective buyers of the IP, and providing introductions to the Department. Issues on research employees were analysed and captured in a 100-page report.

Assignment charges

Atamo provided the activities at a fixed price.

What We Deliver

Results 20 years of products to market, and counting.
Reliability The products we make must operate in the harshest conditions.
Quality We are currently on target for ISO 9001 certification this year.

Affiliations

ESA Atamo is a Commonwealth Government Endorsed Supplier. Click here to read more.

Atamo has a full network of companies to take you from design to manufacturing.

Contact Us

Phone: +61 8 9378 4252
email:info @ atamo.com.au

21 River Road
Bayswater
Western Australia 6053
AUSTRALIA

Copyright © 2010 Atamo Pty Ltd.
Atamo and Wetronome are registered trademarks of Atamo Pty Ltd. All rights reserved.