|
1 |
Built to Last: Successful Habits of Visionary Companies
Another must-have book; "visionary" doesn't equate to "short-lived" .
|
|
2 |
Top 10 Secrets for Small Business Success
Some very good advice to keep in mind as you navigate your business.
|
|
3 |
What I Learnt (The Hard Way)
Tony Surtees founded Yahoo!'s Commerce Group, and is the founder of Sydney-based Santa Clara Group.
|
|
4 |
Crossing the Chasm
More relevant than ever. A good summary of the book by Geoffrey Moore.
|
|
5 |
Is There Real Value in Your Value Proposition?
Dave Brock, Partners in Excellence, discusses the importance of conveying what you or your products truly contribute to your customer.
|
|
6 |
Managing IP for Maximum Commercial Return
Atamo's keynote presentation at the patent attorney Watermark's commercialisation seminar in Sydney.
|
|
7 |
10 Principles of Entrepreneurship
Adapted from The Portable MBA, Fourth Edition.
|
|
8 |
The Top Ten Mistakes in High-Tech Business
by Warren Schirtzinger at www.hightechstrategies.com. Other good articles on this site.
|
|
9 |
Three Reasons to Buy
Atamo's rather blunt view on customer motivation.
|