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1 |
The Tipping Point: How Little Things Can Make a Big Difference
Interesting look at societal trends as epidemics, using examples as diverse as teenage smoking, book bestsellers, and the drop in crime in New York.
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2 |
The World is Flat: A Brief History of the 21st Century
Author Friedman makes it clear that we have moved on from the turn of the century. Not a vision of the future but a recap of the present.
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3 |
Made to Stick: Why Some Ideas Survive and Others Die
Every marketeer's goal: making an idea unforgettable. Authors Chip and Dan Heath believe there are six principles that permeate every 'urban legend' and 'sticky' idea.
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