| Case Study - pieNETWORKS |
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pieNETWORKS was Atamo's first client, in January 2003. The public company approached us to come up with a strategy as overseas interest increased in their products. pie provides Internet kiosks, the inviting red terminals available at airports and public places where the traveller can quickly check their email or retrieve information. The Atamo Approach is to always understand the context of a need, and so with pie's permission conducted a whole-of-company review. The conclusion was that there was still plenty of opportunity left in Australia, both in the coin-operated terminals and for corporates. pieNETWORKS make good products: Routes to Market was the issue. Over 2003 a solid relationship developed between the two companies, as Atamo created two distribution strategies for the company in its existing markets, and then worked on a plan to migrate the company to new endeavours. pieNETWORKS is now well placed with its new product, the Payphone Replacement. We have helped open doors into larger contracts. Services providedAtamo's role has evolved over time. We have provided review of business processes, drawn up licensing agreements and a strategy on how to use them, done ongoing market strategy and importantly, implemented what we suggested. In our sales management role we are key inputs to corporate strategic direction for them. Atamo now devotes significant time in roles in product development and operations.Benefits to our clientBecause Atamo is not just a marketing firm or a commercial contract company, we could look at all of pie's operations and provide advice and implementation where it is needed.Assignment chargesThe majority of work Atamo has done for pieNETWORKS has been reimbursed as fee-for-service.
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