New markets are opening up for this public company, who have tried to find the right formula for expansion before. They are now being presented with a number of opportunities simultaneously, and need to create agreements which protect their intellectual property but to also leverage the reach the new channels will bring.

Services provided

Atamo utilised most of its team to provide a full coverage readiness assessment to expand through distribution channels. It is a big step for companies to become one step removed from the final customer, and to convey product and market knowledge through intermediaries. Our activities included:

• Audit of all existing aspects of the business, from marketing through design, manufacture, support, and sales efforts
• Determination of license models as suitable candidates to use in their business
• Negotiation strategies based on pricing and technical advantages.

Benefits to our client

The client needed a fresh set of eyes to understand a large strategic decision for their company. Our experience in both operations and commercial areas made us an ideal fit, and provided confirmation that they were on the right track, but needed to beef up certain aspects in anticipation of growth. Many of their processes work well now, but would not scale.

Assignment charges

Atamo provided these services at a fixed rate based on agreed milestones at the end of defined phases. Payment was billable at the end of each month, with deferral of final payment on achievement of the final target.