Fit for Purpose - Wetronome
Case Study: Do one thing and do it well.
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The Wetronome is a waterproof device that helps swimmers improve the pace of their stroke. Atamo’s own Andrew Holmes took his personal experiences training with his swim squad and his observation that the fitness market was full of gadgets that were more about the gadget than training for the sport. There were too many functions crammed into devices, detailed user manuals and plenty of small print. Andrew came up with the refreshing idea of the Wetronome. The device was a simplified, button-less and easy-to-configure unit that fits under a swim-goggle strap.
In August 2004, the ABC New Inventors show featured the Wetronome. (LINK http://www.abc.net.au/tv/newinventors/txt/s1165689.htm ) Since the inception of the Wetronome and being featured on ABC’s New Inventors, there has been a rapid growth in sales, including purchases by international competitive swim teams.
As part of the growth from prototype to production, the Wetronome moved from a small direct sales model to distribution and online sales by swimsmooth.com (LINK http://www.swimsmooth.com/ ). Atamo is part of the ongoing production and testing of every Wetronome produced. By March 2011, over 3000 Wetronomes had been sold. Atamo works from experience, helping clients refine customers’ requirements and manufacture a product that is fit for its purpose. |
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