Fit for Purpose - Wetronome

Case Study: Do one thing and do it well.

The Wetronome is a waterproof device that helps swimmers improve the pace of their stroke.

Atamo’s own Andrew Holmes took his personal experiences training with his swim squad and his observation that the fitness market was full of gadgets that were more about the gadget than training for the sport. There were too many functions crammed into devices, detailed user manuals and plenty of small print.

Andrew came up with the refreshing idea of the Wetronome. The device was a simplified, button-less and easy-to-configure unit that fits under a swim-goggle strap.

Atamo - Wetronome

In August 2004, the ABC New Inventors show featured the Wetronome. (LINK http://www.abc.net.au/tv/newinventors/txt/s1165689.htm ) Since the inception of the Wetronome and being featured on ABC’s New Inventors, there has been a rapid growth in sales, including purchases by international competitive swim teams.

2004-abc-newinventors

As part of the growth from prototype to production, the Wetronome moved from a small direct sales model to distribution and online sales by swimsmooth.com (LINK  http://www.swimsmooth.com/ ). Atamo is part of the ongoing production and testing of every Wetronome produced.  By March 2011, over 3000 Wetronomes had been sold.

Atamo works from experience, helping clients refine customers’ requirements and manufacture a product that is fit for its purpose.

 

Our Clients

AIM UWA Business School
Airservices Australia
Australe Investments
Australian Venture Consultants
Bailey Innovations
Bridge IT Engineering
C3S
Cogent Group
Commander Australia
CRUX Cybernetics
Curtin University of Technology
DAS
Department of Defence
Department of Foreign Affairs and Trade
Department of Health
Department of Industry and Resources
Department of Justice
DMX Technologies Group
DSPComm
EAX
EiR
Emtec
Epitactix
Eurogold
Evalu8
Formcraft
Genesis Petroleum Technologies
Hot Chips Company
iIntegrate Systems
Innovation Centre WA
Live Technologies
LongReach Networks
M3D Technology
Mobilarm
National Counter-Terrorism Committee
NW Communications
OmniSTAR AM
Omnitronics
Optus
Oretracker
Parliament of Western Australia
Phosgard International
pieNETWORKS
PIVoD
Public Transport Authority of WA
QPSX Limited
Quantum Precision Instruments
Qwind
RPDE
Sat-Trak24
Softrock
Solco
Sunjray
Swim Smooth UK
Techstart
Tenix Defence
University of Western Australia
VicUrban

Contact Us

Phone: +61 8 9378 4252  -   Email: info@atamo.com.au

21 River Road - Bayswater
Western Australia 6053 - AUSTRALIA
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